A popular (and free) tool for collecting and analyzing data from users is Google Analytics.
Unlike many of our competitors, Apartema has chosen to not use Google Analytics.
Let us tell you why ...
Google Analytics is free, but it collects a lot of information about users, which Google then shares with its other products and uses for its ad network.
In other words, by using Google Analytics, you automatically provide your users data to Google.
But is it really possible to know that it is I who visits a certain page?
By looking at the combination of very many different data points (properties), it is often possible to distinguish unique visitors.
On the site https://amiunique.org you can easily see what information your device provides and if with that combination it is likely that you can be uniquely identified.
A privacy-friendly alternative
Would you like to shop in a store where the owner follows you all the time and looks at everything you do, and then uses that information for marketing purposes?
At Apartema, we protect your privacy.
We have therefore chosen to use Simple Analytics instead of Google Analytics, which costs money (for us), but in return only a small amount of not personally identifiable information is collected about the site's visitors.
The data collected is used to compile statistics on, among other things, the number of unique visitors, which countries these visitors come from and the type of device they use (smartphone, tablet or computer).
We can never see information about a specific visitor, but can only see e.g. that X number of visitors come from Sweden and that Y number of visitors use a smartphone.
Information is never shared with third parties, except at the request of authorities with the support of the law (but then we still have almost no information to give).
To see a complete list of what Simple Analytics collects (and how), see their information page (in English).