We protect your privacy

In recent years, the issue of privacy on the Internet has become increasingly relevant.

On the one hand, there is the individual's interest in not being tracked, on the other hand, the person who runs a website or app may have an interest in getting statistics on who uses their services and how the services are used.

Google analytics

A popular (and free) tool for collecting and analyzing data from users is Google Analytics.

Unlike many of our competitors, Apartema has chosen to not use Google Analytics.

Let us tell you why ...

Google Analytics is free, but it collects a lot of information about users, which Google then shares with its other products and uses for its ad network.

Google itself writes about this in their own privacy policy.

The information we collect includes unique identifiers, browser type and settings, device type and settings, operating system, mobile network information including carrier name and phone number, and application version number. We also collect information about the interaction of your apps, browsers, and devices with our services, including IP address, crash reports, system activity, and the date, time, and referrer URL of your request. [...] When you visit sites that use Google Analytics, a Google Analytics customer may choose to enable Google to link information about your activity from that site with activity from other sites that use our ad services.

In other words, by using Google Analytics, you automatically provide your users data to Google.

But is it really possible to know that it is I who visits a certain page?

By looking at the combination of very many different data points (properties), it is often possible to distinguish unique visitors.

On the site https://amiunique.org you can easily see what information your device provides and if with that combination it is likely that you can be uniquely identified.

A privacy-friendly alternative

Would you like to shop in a store where the owner follows you all the time and looks at everything you do, and then uses that information for marketing purposes?

At Apartema, we protect your privacy.

We have therefore chosen to use Simple Analytics instead of Google Analytics, which costs money (for us), but in return only a small amount of not personally identifiable information is collected about the site's visitors.

The data collected is used to compile statistics on, among other things, the number of unique visitors, which countries these visitors come from and the type of device they use (smartphone, tablet or computer).

We can never see information about a specific visitor, but can only see e.g. that X number of visitors come from Sweden and that Y number of visitors use a smartphone.

Information is never shared with third parties, except at the request of authorities with the support of the law (but then we still have almost no information to give).

To see a complete list of what Simple Analytics collects (and how), see their information page (in English).

Do you want to know more?

If you want to know more about how users are tracked on the internet, there are two good documentaries.

  1. Refuse social media (SVT 2019)
  2. The social dilemma (Netflix 2020)